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United Dairy Farmers, a local convenience store with its own premium brand of ice cream, wanted to introduce its product to a wider public through retail food stores in the region. They faced an increasingly competitive and saturated market.


• Developed creative that emphasized United Dairy Farmers' use of real ingredients in greater quantities than any other leading brand.

This provided the basis for establishing a "wholesome goodness" attribute for
the brand.



• Introduced successfully into all major retail chains in the Cincinnati/Dayton area.

• Tenfold increase in sales over previous year.

• In second year, added twelve additional markets.




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