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Wurlitzer possessed the quality components, workmanship and innovative design that competitors lacked, making it the best value for the consumers money in the $3,000 to $7,000 range.


• Since purchase decisions for pianos are made in-store at dealer showrooms, we recommended that Wurlitzer and Baldwin influence that decision with attention-grabbing in-store point-of-purchase materials.

• Developed a sound creative positoning: regardless of one's taste in music, that music always sounds better when played on a Wurlitzer.



Despite the $400 cost per kit, dealer demand was unprecedented.

• All dealer kits sold out completely.

Piano sales of both Wurlitzer and Baldwin brands spiked significantly during point-of-sale event.

Most successful dealer effort to date.




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